The UK’s first specialist SXO agency, helping brands become discoverable across the modern search landscape, be found by the right audiences, and ultimately turn visitors into customers.
You’re not being found where your customers are searching.
Search has evolved. Audiences are no longer starting or ending their journey on Google. They’re discovering brands across platforms, and if you’re not showing up, you’re not even in the running.
You’re stuck fighting for attention in an overcrowded search results page, where it’s harder than ever to stand out. Meanwhile, you’re missing the chance to build brand awareness earlier in the journey, where your competitors aren’t even looking.
And even when people do land on your site, a lack of experience design means they’re not converting. It’s a commercial blind spot, one that’s stalling growth, weakening brand presence, and costing you valuable opportunities.
You need a strategy built for how people search today.
That’s why we built Arriba as a specialist SXO agency, blending search strategy with user-experience to help brands win attention early and convert it when it matters most.
We don’t just chase rankings. We create discoverable content across platforms, elevate your brand at every touchpoint, and craft experiences that turn curious clicks into committed customers.
It’s a smarter, full-funnel approach that aligns with how people actually search today, and one that gives you an edge before competitors even show up.s
Discover. Be Chosen. Convert.
Our approach follows how people actually search and decide. From sparking awareness to winning in the consideration phase, to turning visits into valuable actions, we build your funnel from the ground up.
Step 1
Be Where Your Audience Is
Create content that builds brand awareness and educates your audience before they’re even searching.
Step 2
Stay Visible When It Matters
Show up when interest turns into intent, and make sure you’re the clear choice.
Step 3
Turn Clicks Into Customers
Turn visits into revenue with a website that outperforms the competition.
Meet the experts in SXO
We’re Arriba, the UK’s first agency dedicated to Search Experience Optimisation. Our team blends SEO and social strategy with UX expertise to help ambitious brands grow through discoverability, visibility, and conversion. We don’t just follow best practices, we set them.
Your Search Strategy is holding you back.
Most brands still rely on outdated SEO strategies, chasing rankings, overloading pages with content, and hoping traffic turns into results. But this old way treats discovery, experience, and conversion as afterthoughts. It leaves you stuck in a crowded search space, blending in with competitors, and wasting budget on traffic that doesn’t convert.
Modern search needs a modern strategy.
Smarter brands are adapting, showing up earlier in the journey, earning attention across platforms, and building websites that convert better than the competition. SXO is the difference: a full-funnel approach that blends what works, be found, and turn traffic into growth.
Let’s turn your traffic into real business growth.
Book a free discovery call and find out how SXO can help your brand stand out, be found, and convert more of the right customers.
