Getting Started
Website Audit
Our website audits are the perfect opportunity to understand better your website's UX, content and technical setup. We will provide you with a detailed report outlining key areas of optimisation, which can be used to create an actionable improvement plan.
The audits typically consist of the following:
- UX design review
- Technical SEO analysis
- Content analysis
- Development suggestions
By taking the time to perform regular SEO audits, website owners can ensure their site is always up-to-date with best practices and algorithms used by search engines. This will help them stay ahead of their competition, maintain a strong presence in SERPs and keep in line with a strategy that ’s tailored to your website goals.
Insightful
Research & Discovery
SEO discovery is the first stage of our process. We take the time to understand your business, industry, target audience, and goals through our proven discovery process. Using data-driven insights and analytics, we can gain a deep understanding of the current state of your online presence, identify gaps and opportunities, and develop a customised plan tailored to your specific needs.
The discovery stage of a campaign consists of the following;
- Industry research
- Keyword targeting
- Benchmarking
- Competitor research
- Content plan
We understand every business is unique, so we'll take the time to get to know your company and create a plan that works for you.
Improving
User-Experience
We see UX (user-experience) as a vital part in any successful SEO campaign and should be at the heart of each strategy. Focusing on a good user-experience allows you not only to create a better website, but it will allow your website to increase it's conversion rate.
To achieve this, our team follows a comprehensive UX process that includes a range of design and development tasks such as;
- Understanding the customer journey
- Redesign with conversion in-mind
- Redevelop with speed in-mind
- Constantly evolving with the latest trends
- Maximise conversions with A/B testing
Before we start driving traffic to your website, it's important we our confident in your websites ability to convert visitors into customers.
Engaging
Content Development
Content is by one of the most important aspects of any successful SEO campaign.
Any respectable SEO agency will focus on creating high-quality content that caters for a customer’s search intent. This content will help customers find exactly what they’re looking for and encourage them to engage further with the brand.
The most notable benefits of well-written content are;
- Driving traffic to the website
- Building trust with search engines
- Improve UX and conversions
- Adding new layers to sales funnel
Using keyword research, we devise a content strategy that will work for your website.
Developer-Led
Technical SEO
Technical SEO helps ensure that search engines can properly crawl and index a site, improving organic visibility.
This area of SEO focuses on various elements such as page speed, UX design, HTML structure, server setup and more. Our professional developer-led team are experienced in providing technical audits to identify potential issues and recommend solutions. We also have capacity to help redevelop websites with technical performance in mind, taking into consideration;
- Navigation & Crawlability
- Website Performance & Speed
- Accessibility
- Sustainability
We’ll help create the first-in-class performing website that betters any of your competitors.
Effective
Off-Site SEO
We optimise your website through actions taken outside of your own website. The goal is to impact your website's search engine rankings and visibility on search engine results pages (SERPs).
Our off-site SEO efforts includee;
- Content Marketing
- Citations Building
- Optimising Google My Business & Bing Places
- Utlising YouTube Channel
Our unique approach to implementing an effective offsite SEO strategy will lead to increased visibility, more traffic, and higher rankings resulting in more leads or sales.
