Book Free Audit


SEO Agency

As a UX-focused SEO agency, we help companies maximise organic growth whilst creating the best possible digital experience for their customers! Find out how we can help your business today.

Arriba Office

Maximise Organic Growth

Our Approach

Our approach to search engine marketing goes beyond conventional techniques of increasing organic traffic and rankings. Our UX-focused SEO strategies provide a holistic approach to search, combining design principles, great content and advanced SEO tactics. This ensures that each page found within your website is optimised for the best possible user experience and search engine visibility.

Our SEO campaigns provide customers with many benefits, including;

  • Increased organic rankings
  • Improved usability and user experience
  • Enhanced website structure
  • Relevant content and keyword targeting
  • Increased chance of conversions from organic traffic

We have a strong focus on communication and education as this ensures that both parties are always up to date on all aspects of a campaign; from understanding each task within a strategy to documenting success and identifying potential improvement areas.

Unique & Transparent

Our Process

Our multi-stage process allows us to tailor a structured campaign, encompassing all aspects of known, rare and unique SEO strategies.

  • Audit
  • Discovery
  • UX
  • Content
  • Technical
  • Off-Site

Getting Started

Website Audit

Our website audits are the perfect opportunity to understand better your website's UX, content and technical setup. We will provide you with a detailed report outlining key areas of optimisation, which can be used to create an actionable improvement plan.

The audits typically consist of the following:

  • UX design review
  • Technical SEO analysis
  • Content analysis
  • Development suggestions

By taking the time to perform regular SEO audits, website owners can ensure their site is always up-to-date with best practices and algorithms used by search engines. This will help them stay ahead of their competition, maintain a strong presence in SERPs and keep in line with a strategy that ’s tailored to your website goals.

A Website SEO Audit


Research & Discovery

SEO discovery is the first stage of our process. We take the time to understand your business, industry, target audience, and goals through our proven discovery process. Using data-driven insights and analytics, we can gain a deep understanding of the current state of your online presence, identify gaps and opportunities, and develop a customised plan tailored to your specific needs.

The discovery stage of a campaign consists of the following;

  • Industry research
  • Keyword targeting
  • Benchmarking
  • Competitor research
  • Content plan

We understand every business is unique, so we'll take the time to get to know your company and create a plan that works for you.

SEO Research



We see UX (user-experience) as a vital part in any successful SEO campaign and should be at the heart of each strategy. Focusing on a good user-experience allows you not only to create a better website, but it will allow your website to increase it's conversion rate.

To achieve this, our team follows a comprehensive UX process that includes a range of design and development tasks such as;

  • Understanding the customer journey
  • Redesign with conversion in-mind
  • Redevelop with speed in-mind
  • Constantly evolving with the latest trends
  • Maximise conversions with A/B testing

Before we start driving traffic to your website, it's important we our confident in your websites ability to convert visitors into customers.

Improving UX


Content Development

Content is by one of the most important aspects of any successful SEO campaign.

Any respectable SEO agency will focus on creating high-quality content that caters for a customer’s search intent. This content will help customers find exactly what they’re looking for and encourage them to engage further with the brand.

The most notable benefits of well-written content are;

  • Driving traffic to the website
  • Building trust with search engines
  • Improve UX and conversions
  • Adding new layers to sales funnel

Using keyword research, we devise a content strategy that will work for your website.

Developing a Content Strategy


Technical SEO

Technical SEO helps ensure that search engines can properly crawl and index a site, improving organic visibility.

This area of SEO focuses on various elements such as page speed, UX design, HTML structure, server setup and more. Our professional developer-led team are experienced in providing technical audits to identify potential issues and recommend solutions. We also have capacity to help redevelop websites with technical performance in mind, taking into consideration;

  • Navigation & Crawlability
  • Website Performance & Speed
  • Accessibility
  • Sustainability

We’ll help create the first-in-class performing website that betters any of your competitors.

Technical SEO


Off-Site SEO

We optimise your website through actions taken outside of your own website. The goal is to impact your website's search engine rankings and visibility on search engine results pages (SERPs).

Our off-site SEO efforts includee;

  • Content Marketing
  • Citations Building
  • Optimising Google My Business & Bing Places
  • Utlising YouTube Channel

Our unique approach to implementing an effective offsite SEO strategy will lead to increased visibility, more traffic, and higher rankings resulting in more leads or sales.

Offsite SEO


SEO Industries

We have availability and are actively looking for clients in the correct industry that we know we can make a difference in. If you’re business falls into any of the industries listed below, get in touch today for an immediate start.


We've answered the most common questions we get asked as an SEO agency. If you have any further questions, please don't hesitate to reach out, or if you'd like to find out more about how SEO can help your business, book a free SEO video audit today.

How does SEO work?

SEO uses keywords that help make your website relevant to the search query. This helps search engines index and rank your pages based on their relevance to the user's query. Additionally, SEO involves optimising all elements of a website, including content quality, technical structure, and UX design, to improve the overall searchability of a site.

What is SEO, and why is it important?

Search engine optimisation (SEO) optimises website content and structure to improve its ranking on search engine result pages (SERPs). By leveraging a combination of technical optimisation, content quality, UX design, and offsite strategies, businesses can increase their organic visibility and achieve higher rankings on SERPs. This helps drive more qualified traffic to their site, which leads to higher conversions and ROI.

How long does SEO take to get results?

The time it takes to see results from SEO efforts can vary greatly depending on the goals and strategies implemented. Local, national or global SEO campaigns may take several months to over a year before they produce significant results.

SEO is an ongoing process that will produce long-term benefits, so staying committed and focused on the goals is important. Additionally, by keeping up with emerging trends in SEO and following best practices, those implementing SEO campaigns can increase their chances of achieving their desired results.

How do I know if SEO will work for my business?

SEO works for the majority of industries. However, some industries will have mixed results. It all depends on the demand for your products or services. If people don't know about your products and services, then other forms of digital marketing will make better use of your marketing spend.

The best way to find out about the potential of your website is to book a free SEO video audit. We will study your website, your products and services and provide free actionable advice on what you can do to position your website above your competitors.

Why is UX important to SEO?

The user experience should be at the heart of any good SEO campaign. If you read any of Google's search documentation, they advise you to consider the user. At Arriba, we're a UX-focused SEO agency building our campaigns around your target audience and not the search engines, and this allows us to rebuild websites in a way that converts visitors into customers.

Stay Up To Date

SEO News

Our SEO news section takes a look at all the latest news and trends in the SEO industry and breaks them down in an educational way for our audience.

All SEO News Articles