Why Choose SXO?
Why SXO Beats Traditional SEO?
Our process is designed to help you discover how SEO could work for your business. Here’s how we’ll guide you from booking the audit to understanding your website’s SEO potential.
Search Experience Optimisation
Search Has Evolved
Audiences no longer rely solely on Google, they discover brands through social, video, and AI chat. SXO bridges discovery and conversion, driving awareness, turning engagement into traffic, and converting traffic into customers.
Lost Audience
People are discovering brands through social, video, and AI—not just Google. Traditional SEO ignores these new channels.
Be Where Your Audience Is
SXO ensures your brand is found across search, social, and video platforms, not just Google.
High Competition
Ranking on Google is tougher than ever, with more brands fighting for the same keywords.
Outsmart the Competition
Instead of fighting over keywords, SXO creates brand awareness content that pulls in users earlier in their journey.
Traffic That Doesn’t Convert
Getting clicks doesn’t mean getting customers. SEO drives visitors, but a poor user experience loses them fast.
Turn Clicks Into Customers
By optimising the entire experience, SXO keeps visitors engaged and moving toward conversion.
Content That Fails
Old-school SEO content focuses on rankings, not engagement—leading to high bounce rates and low ROI.
Content That Works
Instead of writing for algorithms, SXO creates content that informs, engages, and converts—delivering sustainable growth.
The SXO Process
From Discovery to Conversion
Our process is designed to help you discover how SEO could work for your business. Here’s how we’ll guide you from booking the audit to understanding your website’s SEO potential.
Step 1
Discovery
Be Where Your Audience Is
Traditional SEO focuses on Google, but your audience is discovering brands everywhere, on social media, video platforms, and AI chat. SXO ensures your brand, product, or service appears wherever they’re looking, increasing awareness and engagement early in their journey.
- Show up where your customers are searching.
- Build awareness through social, video, and emerging platforms.
- Create engaging content that sparks interest.
Step 2
Ranking
Stay Visible When It Matters
Awareness is just the first step. When your audience is ready to buy, they need to find you instantly. SXO optimises your search presence across Google, social search, and AI-driven results, ensuring you remain top-of-mind when intent shifts from browsing to buying.
- Strengthen your brand presence in key search results.
- Improve rankings across multiple discovery platforms.
- Capture demand when buyers are ready to act.
Step 3
Conversion
Turn Clicks Into Customers
Standing out from competitors isn’t just about being visible, it’s about making the next step easy. SXO enhances user experience, clarifies your unique value, and optimises conversion paths, turning interest into action.
- Showcase what makes your brand different.
- Remove friction from the customer journey.
- Optimise for engagement, trust, and seamless conversion.
Benefits of SXO
More Than Rankings It’s the Full Journey
SXO isn’t just about showing up, it’s about showing up where your audience is, standing out when it matters, and making every visitor’s experience count. Here's how SXO can benefit your brand;
Multi-platform reach to appear where your audience actually searches; Google, TikTok, YouTube, Instagram, and more.
Brand awareness content that fuels discovery with compelling content that builds recognition and drives interest at the top of the funnel.
Consistent messaging to ensure your brand message is consistent and discoverable across all major platforms, so you're always in the right place at the right time.
Intent-driven optimisation to rank for queries that signal real buying intent, not just traffic for traffic’s sake.
Data-led content strategy to use insight and performance data to craft SEO and discovery content that drives brand and business growth.
Rank beyond the search engines with SXO that helps your brand surface in AI tools, social algorithms, and smart assistants—where traditional SEO won’t reach.
First-in-class experience to craft standout digital experiences that rise above the noise and reflect your brand at its best.
Customer-centric approach puts ourselves in your audience’s shoes—anticipating their needs, removing friction, and delivering the journey they expect.
Content that connects that says what matters, how your audience needs to hear it. No fluff, no filler—just value.
SXO FAQ's
Still Wondering If SXO Is Right for You?
We get it, switching strategies or adopting a new approach can feel like a leap. Here are the most common questions we hear about SXO, answered clearly and honestly.
Is SXO just another buzzword for SEO?
SEO uses keywords that help make your website relevant to the search query. This helps search engines index and rank your pages based on their relevance to the user's query. Additionally, SEO involves optimising all elements of a website, including content quality, technical structure, and UX design, to improve the overall searchability of a site.
Will I lose my current SEO rankings if I switch to SXO?
Search engine optimisation (SEO) optimises website content and structure to improve its ranking on search engine result pages (SERPs). By leveraging a combination of technical optimisation, content quality, UX design, and offsite strategies, businesses can increase their organic visibility and achieve higher rankings on SERPs. This helps drive more qualified traffic to their site, which leads to higher conversions and ROI.
My business is already ranking well, why would I need SXO?
The time it takes to see results from SEO efforts can vary greatly depending on the goals and strategies implemented. Local, national or global SEO campaigns may take several months to over a year before they produce significant results.
SEO is an ongoing process that will produce long-term benefits, so staying committed and focused on the goals is important. Additionally, by keeping up with emerging trends in SEO and following best practices, those implementing SEO campaigns can increase their chances of achieving their desired results.
How long does it take to see results with SXO?
SEO works for the majority of industries. However, some industries will have mixed results. It all depends on the demand for your products or services. If people don't know about your products and services, then other forms of digital marketing will make better use of your marketing spend.
The best way to find out about the potential of your website is to book a SEO video audit. We will study your website, your products and services and provide actionable advice on what you can do to position your website above your competitors.
Is SXO only for big brands or specific industries?
The user experience should be at the heart of any good SEO campaign. If you read any of Google's search documentation, they advise you to consider the user. At Arriba, we're a UX-focused SEO agency building our campaigns around your target audience and not the search engines, and this allows us to rebuild websites in a way that converts visitors into customers.
Take the Next Step
Ready to Make Search Work Harder for You?
Search is changing, your strategy should too. Whether you're losing traffic, not converting, or just struggling to stand out, SXO helps your business get discovered, stay visible, and grow faster.
