Google Release New August 2024 Core Update

Understanding the Core Update

Our belief is that this update will likely have minimal impact on the clients we work with, as the primary focus seems to be on creator-based websites, particularly blogs. The August 2024 Core Update is part of Google's ongoing effort to refine how its search algorithms rank content, aiming to deliver the most relevant and valuable information to users. This update is closely linked to previous updates, such as the Helpful Content Update, which aimed to reduce the visibility of content primarily created to perform well in search rankings rather than to offer genuine value to users.

A key aspect of this update is Google's apparent focus on better recognising and rewarding genuinely helpful content from smaller, creator-based websites. These sites often provide unique insights and valuable information but were sometimes negatively affected by previous algorithm changes. This update seems designed to address those issues by refining how Google's algorithm identifies and prioritises helpful content, potentially leveling the playing field for smaller creators.

Impact on Smaller and Independent Websites

The August 2024 Core Update is particularly relevant for smaller, creator-driven websites, especially those negatively impacted by the Helpful Content Update. This latest adjustment appears to address feedback from these creators, who felt that their genuinely helpful content was unfairly devalued.

Encouragingly, initial signs from the industry suggest that these changes are working as intended. Early reports indicate that some smaller publishers are beginning to recover, with improved visibility and rankings as Google's refined algorithm better recognises the value of their content. This shift is a positive sign for smaller creators who have focused on delivering quality and relevance, offering them a fairer chance to compete against larger, more established sites.

SERP Volatility and What to Expect

With the rollout of the August 2024 Core Update, some degree of volatility in search engine rankings (SERPs) is almost inevitable. This is a common occurrence with any major update from Google, and most websites will likely experience fluctuations as the algorithm adjustments take effect.

For the sites we work with, experiencing some level of volatility during a core update is typical, regardless of the specific focus of the update. This period of fluctuation usually stabilises within a few weeks as the algorithm settles. It's important to remember that this is a normal part of the process and doesn't necessarily indicate a long-term negative impact.

Additionally, it's worth noting that Google has recently rolled out its AI Overview feature to the UK around the same time as this core update. This feature is designed to provide quick, AI-generated summaries of information for certain informational search terms. For some sites, this might cause a drop in traffic that could be mistaken for an impact from the core update. However, this drop-off could actually be due to users engaging more with the AI-generated overviews instead of clicking through to full articles. As always, monitoring your site’s performance closely and analysing the specific causes of any traffic changes will help distinguish between the effects of the core update and other features like the AI Overview.

Aligning With Google's Guidance

Given our experience with previous core updates, we believe there’s no need for alarm with this latest change. While some fluctuation in search rankings is expected, the key is to stay focused on what has always worked: creating high-quality, user-centric content. However, it's not just about content quality alone, it's also essential to leverage your brand's trust and the expertise and experience of the people who work there. By showcasing your authority and deep understanding of your industry, you can build content that not only ranks well but also resonates with your audience and drives engagement.

For most of our clients, this update will likely have minimal long-term impact, especially if their content strategy already aligns with Google’s emphasis on value, relevance, and expertise. If you notice shifts in your rankings or traffic, it’s important to analyse these changes carefully before reacting. Remember that any drop in traffic might not necessarily be due to the core update itself; it could also be influenced by Google’s recent rollout of the AI Overview feature in the UK, which might be drawing users away from clicking through to full articles for certain informational queries.

Our advice is to continue monitoring your site’s performance closely, particularly through tools like Google Analytics and Search Console. Look for any patterns that emerge over the coming weeks, but avoid making hasty changes based on short-term volatility. Staying the course, emphasising your brand's trustworthiness, and focusing on delivering valuable, expert-driven content will help ensure your site remains competitive in the long run.

Final Thoughts

The August 2024 Core Update highlights Google's continued commitment to promoting unique, helpful content across the web. This update also demonstrates Google's willingness to address and rectify the issues from previous updates, ensuring that genuinely valuable content—regardless of the size of the website—gets the visibility it deserves. By focusing on quality and user value, Google is reinforcing its dedication to improving the overall search experience.

References

Google's Official Annoucement

Google's Guidance on Core Updates

Search Engine Land's Full Detailed Explanation